Meeting the Needs of Ethnocultural Markets

A business opportunity exists for 'head and feet on' chicken to meet growing ethnocultural markets for chicken in Ontario. Chicken is the dominant protein for ethnocultural consumers, but they have differing requirements.

  •      Annual consumption in Hong Kong is 41kg per capita against 31kg for Canada (Ipsos FIVE)
The population demographics in Ontario continue to change and evolve offering new areas for market growth:
  •      260,000 new immigrants into Canada annually adding to the current immigrant population of 7 million
  •      Chinese and South Asian population over 1.3 million in the GTA (Citizenship and Immigration Canada,      2012)

The Future is Growing 

Current markets for ‘head and feet on' chicken account for 0.4% of Ontario's chicken production. Fresh sales opportunities are being missed and competitors continue to take advantage of sales through supply of frozen product of approximately 700,000kg per annum. The market opportunity is estimated to be over 3.0% annually as 'head and feet on' chicken. This, coupled with the population growth and change, demonstrates that the Ontario specialty breeds chicken market is a significant business growth opportunity for the Ontario chicken industry.


  • 01/16/2023

    Virtual Specialty Breeds Meeting - January 16, 2023

  • 08/31/2022

    Specialty Breeds Quota Period Calendar for A-183+ with 12 Week Cycle

  • 01/06/2022

    Virtual Specialty Breeds Annual Meeting Presentation – Nov. 24, 2021

  • 02/24/2021

    Specialty Breeds Quota Period Calendar for A-170 to A-183.

  • 07/22/2020

    Virtual Specialty Breeds Consultations

  • 11/22/2019

    Growing Together, Inaugural Specialty Breeds Workshop

  • 11/22/2019

    Specialty Breeds Workshop 2019

  • 11/27/2017

    Chicken Farmers of Ontario Launches New Specialty Breeds Chicken Program to Support Growing and Diverse Consumer Markets

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